Why Change a Name?

Why do corporations feel they have to change Brand Names?

  • Marathon (Snickers)
  • Immac (Veet)
  • Royal Mail (Consignia) 
  • Coco Pops (Coco crispies although changed back)
  • Kentucky Fried Chicken (Now just KFC)
  • and I think even Handango.com was previously called something else.

What prompted me to write this is Cadbury’s Camarel is now apparently Cadbury’s Dairy Milk Caramel

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